The SHARE Video Content Creation Framework™

Learn to build a practical, in-house marketing video content system, using only an iPhone.

Purpose-built for:

Marketing professionals

Freelancers

Small businesses

Communications teams

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We’re trusted by organisations including:

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“We came away with great skills and techniques that we can use going forward within our team to enhance and improve our social media presence.”

Tobbit Emmens
NHS Associate Director of Research & Development

As a marketer, freelancer, or business owner, do you feel?

  • Behind your peers on how to make video content and it’s holding you back?

  • Overwhelmed by coming up with new video ideas?

  • That you know video content for socials is vital, but lack production confidence?

  • Intimidated or exhausted by the modern “creator”/“influencer” culture?

And do these problems sound familiar?

  • “I feel nervous being on camera, and so do my team.”

  • “It takes too much time to keep thinking of new video ideas, and chasing trends, so it’s impossible to be consistent.” 

  • “My video quality doesn’t reflect my brand!” 

  • “There are so many video editing apps and smartphone accessories, which ones should I use?”

This Framework is made for you.

It isn’t designed to turn you into a filmmaker or viral influencer.

It’s built to help busy professionals like you, untangle the confusion, and confidently create consistent, and effective social media video in-house using only an iPhone.

Across 18 accessible modules, delivered in concise lessons (most under 10 minutes long), you’ll learn practical systems to confidently create professional video content at your own pace.

Tried and tested over 4 years with marketing teams from global organisations, small business owners, and freelancers, the SHARE Video Content Framework™ distils our award-winning training, into one streamlined digital programme.

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Inside the SHARE Video Content Framework™
you’ll learn how to:

Easily identify stories and repeatable content opportunities in your business.

Create better, higher quality videos faster with less effort.

Confidently film professional business-quality content using your smartphone.

Stop wasting money on unnecessary accessories and software, and understand the kit that’s worth your budget.

Build a repeatable content workflow for your brand and team.

Create a realistic content publishing schedule that works for you.

So you’ll go from:

confused → confident

inconsistent → systematic

intimidated → capable

And by the end, you’ll create a simple and immediately actionable 30-day plan, implementing an in-house video content creation system that will save you time and money.

Here’s what you won’t need:

❌ Expensive cameras

❌ Accessories 

❌ Video experience

❌ An influencer personality

❌ Paid software or app subscriptions

Subscribe to the
‘SHARE Video Content Brief’

Receive FREE practical video content insights and tips from Sam, every two weeks, shaped by 20 years of working with businesses, organisations, and brands.

50+ 5-Star Reviews

You might be thinking…

  • “Can I actually do this?”

  • “Is this practical?”

  • “Will this actually make content creation easier?”

  • “Will I finally understand this properly?”

I know from training other professionals who felt the same as you, that the answer is absolutely “yes”!

“It was genuinely one of the most useful courses I’ve ever attended, giving me clear, actionable tips I can implement in my working day immediately.”

Caroline Salmon
Bays Brewey— Marketing Manager

“We came away with great skills and techniques that we can use going forward within our team to enhance and improve our social media presence.”

Tobbit Emmens
NHS Associate Director of Research & Development

Meet Sam, Founder of SHARE

With over two decades of experience in video content production spanning television, content marketing and film, I’m the Founder of the multi-award-winning video agency SHARE.

I’ve worked with organisations and brands including the BBC, NASA,NHS,Logitech, McAfee, Discovery Channel, and many more.

My goal with the Video Content Framework is simple: to make professional content creation feel fun, practical, and achievable for everyone.

Pre-register now and get the exclusive launch price

Subscribe to the SHARE Video Content Brief for practical video creation advice delivered straight to your inbox, and be the first to hear when the Framework launches with exclusive early-access pricing.

GET THE LAUNCH PRICE

Here are some more customer reviews:

  • "I really enjoyed my training day with Sam. I was a complete novice when it came to using a camera and creating content! Sam was calm, supportive and fun to work with, making the experience enjoyable as well as educational."

    Rachel Etherington, Public Engagement and Communications Manager, MRC Centre for Medical Mycology

    University of Exeter

  • “In just half a day, I gained practical techniques for confident on-camera presentation and teleprompter use. Sam's industry expertise and personalised feedback, combined with the opportunity to practice alongside fellow attendees, made for an excellent learning experience."

    Pip Payne, Cookbook Author and Blogger

    The Slimming Foodie

  • "Fantastic course delivered by Sam which was both fun and educational. Lots of helpful advice and catered for all abilities and experience levels. Would highly recommend this training as a huge amount covered in just a couple of days, with lots of ideas to take away from the course."

    Jon Pressling, Tourism Marketing Officer

    Visit Exeter

  • "Sam has been really great to work with and has delivered thorough and engaging bespoke training for us. We look forward to working with him more in the future."

    Luke Hagan, Digital Programme Coordinator

    Exeter Phoenix

  • “What a great introduction to using Canva! Sam was really clear and helpful, and adept at flexing the course where needed to meet the needs of quite a diverse group of business users and creatives. Loved the split between tutoring time and hands on experience on the Macs. Would definitely recommend, thank you Sam!”

    Katie Meeke, 
Co-owner

    Holy Mackerel

  • "I took SHARE's On Camera Confidence course and I found it so helpful. I was feeling pretty blocked with creating video content for own my business, even though I've a fair bit of experience creating videos for my clients! I now feel much more confident and have some solid next steps to move forward with. I found Sam's teaching approach really engaging and the whole day was really interesting - and fun! I will hopefully be taking more classes in the future and would definitely recommend signing up for his courses if you are feeling blocked in creating video content for your business."

    Kay Naomi Reed - Founder

    Sorcery Design

  • "The team at SHARE ran some great social media training for my organisation. It was full of insights, tech tips, inspiration, but most importantly, we were all producing 60 second reels content by the end of the day. Highly recommended."

    Tobit Emmens

    Associate Director of Research & Development

    NHS Devon Partnership Trust

  • "It was genuinely one of the most useful courses I’ve ever attended, striking a great balance between theory and practical learning, and giving me clear, actionable tips I can implement in my working day immediately. Sam is excellent at tailoring his advice so it’s directly relevant to your business, making everything feel practical and achievable."

    Caroline Salmon – Marketing Manager

    Bays Brewery

  • "I had a two day workshop with Sam teaching a small group how to make and edit video content for social media. Sam was a wonderful teacher; incredibly knowledgeable, kind, patient and generous with his time. I arrived at the workshop feeling nervous and overwhelmed by the subject, but Sam immediately put me at ease and I left the workshop feeling empowered and inspired. I would definitely recommend Sam as a teacher and a professional expert in his field."

    Ella Austin - Marketing Manager

    Wool on the Exe

A sneak peek inside the Framework:

Stage 1 - Clarity & Ideas

✅ Defining your video strategy & Audience

✅ Finding Content Ideas and Identifying Stories

✅ What makes video Content Actually engaging?

And Much More…

Stage 2 - Production

✅ Optional Smartphone Video Accessories

✅ Understanding iPhone Video Camera Modes

✅ Framing and image Composition

✅ On-camera Confidence and Directing Techniques

And Much More…

Stage 3 - Workflow Efficiency

✅ Implementing an Efficient Video Content Workflow

✅ Understanding AI
production tools

✅ Recording and editing content in batches

And Much More…

Stage 4 - Editing & Publishing

✅ Editing Video in Adobe Premier Pro Mobile

✅ Adding Music and Enhancing Voice Overs

✅ Adding Animated Captions and your branding

✅ Maximise the Value of Your Content Through Our Content Re-purposing System.

And Much More…

Stage 5 - Scaling & Tracking

✅ Video Performance Metrics Explained

✅ Building a Realistic Posting Schedule

✅ Create your 30-Day Video Content Action Plan

And Much More…

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