MCAFEE
ABOUT THE PROJECT
Client: McAfee/Hotwire Global PR
Company: Tubers Studios
Role: Producer/Director/Editor
Security software brand McAfee approached us to create an entertaining and thought provoking video to help promote their range of anti-virus software and online safety awareness for Christmas.
Their original concept was to interview children talking about internet connected Christmas gifts (such as games consoles and tablets) and the risks associated with them.
I worked on developing the concept further, evolving the format into parents asking their kids probing questions to create funny situations and awkward answers that sparked discussion between them.
SPARKING A CONVERSATION
The video went on to tally up over 200k views, over 350 positive Facebook reactions and hundreds of shares.
The comments section was full of viewers tagging their partners and friends prompting them to discuss the message behind the video.
‘Thanks for getting the edit over to us so quickly – we love it! Thanks (again) for doing such an awesome job!’
Kat Park, Senior Account Director, Hotwire Global PR (McAfee Project)
