The SHARE Video Content Creation Framework™
Transform Your Team Into Capable Video Content Creators
Install a practical and repeatable in-house video content system for social media and internal comms using iPhones and simple accessories, all for less than the cost of a single brand film.
An in-person training programme that builds long term in-house video capability for:
Enterprise Marketing & Communications Teams looking to scale organic content.
Corporate Brands aiming to create professional looking video content independently.
Internal Comms Teams needing to increase team engagement through video without repeatedly outsourcing to an external agency.
Organisations building compliant, rapid-turnaround in-house content capabilities.
We’ve worked with organisations including:
“SHARE’s training was mind-blowing! I learnt so much from Sam, that I’ve used immediately. He has such experience and wisdom, yet made our training day accessible, not intimidating and highly useful. Highly recommend.”
Amy Lowe
Head of Talent & Leadership Development
HomeServe UK
"SHARE ran some great training. It was full of insights, tech tips, inspiration, but most importantly, we were all producing 60 second reels content by the end of the day. Highly recommended."
Tobit Emmens
Associate Director of Research & Development
NHS Devon Partnership Trust
65 5-Star Reviews
Do these video content problems sound familiar?
You know that video content for social media and internal comms is critical, but your team lack production skills and confidence.
It takes too much time and energy to keep thinking of new video ideas, and chasing trends, so it’s impossible to be consistent.
Your team are nervous being on camera and directing each other.
Your video quality doesn’t reflect the brand and you don’t tell your story effectively.
There are so many video editing apps and smartphone video accessories, which ones should we invest in?
Our Video Content Framework is made for you.
It isn’t designed to turn your team into high-end filmmakers or influencers.
It’s designed to finally empower them to confidently create consistent, and professional social media and internal comms video in-house using a simple iPhone workflow.
Developed by a video production veteran of 20 years and proven with teams from global brands, organisations, and local authorities, the SHARE Video Content Framework™ packages our award-winning training, into one simple programme.
Key details, at a glance:
Highly practical hands-on training with supplied, recommended iPhone video accessories
1-2 days Framework training and install for up to 10 people
We come to you. Everything is delivered on-site at your offices, wherever you’re based.
The Framework training and install is adapted to your brand, and content formats that will work for your industry
Optional monthly consultancy, advice, and content feedback available to keep your team on track
Use our Framework to fill your daily social feeds and internal announcements so you can save your external agency budget for the high-impact brand films, commercials, and case studies.
By implementing the SHARE Video Content Framework™ inside your organisation you’ll:
Easily identify stories and repeatable content opportunities in your organisation.
Create higher quality videos faster with less effort.
Confidently film professional business-quality content using your smartphone.
Stop wasting money on unnecessary accessories and software, and understand the kit that’s worth your budget.
Build a permanent, repeatable content workflow for your brand and team.
Create a realistic content publishing schedule that works around your team’s workload.
When it comes to video, your team will go from:
confused → confident
inconsistent → systematic
intimidated → capable
And by the end of the programme, your team will have a simple, actionable 30-day plan to put their new in-house video content skills into practice, helping them create high quality video, more consistently and with less reliance on external production.
Meet Sam, your tutor and Founder of SHARE
With over two decades of experience in video content production spanning television, content marketing and film, Sam is the Founder of the multi-award-winning video production agency and training provider SHARE.
He’s worked with organisations and global brands including the BBC, NASA, NHS, Logitech, McAfee, Discovery Channel, UK Interactive Entertainment, Riot Games, the Ministry of Defense and many others.
Sam’s goal with the SHARE Video Content Framework™ is simple: to make professional looking content creation feel fun, practical, and achievable for everyone.
Receive the
‘SHARE Video Content Brief’
Join the SHARE Video Content Brief mailing list for regular, practical tips, tools, and workflow advice from 20 years in production and training.
You might be thinking…
“Is this suitable for beginners?”
“Is this actually practical?”
“Will this make content creation easier?”
“Will I finally understand this properly?”
I know from training other teams who felt the same as you, that the answer is absolutely “yes”!
"We really enjoyed our two days video content training with Sam. He's very friendly, engaging, professional and supportive. His training included guidance on the most relevant tech and software and he gave us lots of useful tips; empowering us with the confidence to now produce our own short videos in-house."
Georgia White
Marketing & Fundraising Manager
The Deaf Academy
"Fantastic course delivered by Sam which was both fun and educational. Lots of helpful advice and catered for all abilities and experience levels. Would highly recommend this training as a huge amount covered in just a couple of days, with lots of ideas to take away from the course.”
Jon Pressling
Tourism Marketing Officer
Visit Exeter
“It was genuinely one of the most useful courses I’ve ever attended, giving me clear, actionable tips I can implement in my working day immediately.”
Caroline Salmon
Marketing Manager
Bays Brewey
"I really enjoyed my training day with Sam. I was a complete novice when it came to using a camera and creating content! Sam was calm, supportive and fun to work with, making the experience enjoyable as well as educational."
Rachel Etherington
Public Engagement and Communications Manager, MRC Centre for Medical Mycology
University of Exeter
A sneak peek inside the Framework:
Stage 1 - Clarity & Ideas
✅ Defining your video strategy & Audience
✅ Finding Content Ideas and Identifying Stories
✅ What makes video Content Actually engaging?
And much more…
Stage 2 - Production
✅ Recommended Smartphone Video Accessories
✅ Understanding iPhone Video Camera Modes
✅ Framing and image Composition
✅ On-camera Confidence and Directing Techniques
And much more…
Stage 3 - Workflow Efficiency
✅ Implementing an Efficient Video Content Workflow
✅ Understanding AI
production tools
✅ Recording and editing content in batches
And much more…
Stage 4 - Editing & Publishing
✅ Editing Video in the free Adobe Premiere Pro iPhone app
✅ Adding Music and Enhancing Voice Overs
✅ Adding Animated Captions and your branding
✅ Maximise the Value of Your Content Through Our Content Re-purposing System.
And much more…
Stage 5 - Scaling & Tracking
✅ Video Performance Metrics Explained
✅ Building a Realistic Posting Schedule
✅ Create your 30-Day Video Content Action Plan
And much more…
Contact Us
Let us know if you have any questions
We’re proud members of the Devon and Exeter Chambers of commerce.
